Notes on Jingles

Notes on jingles

Before creating my radio jingle I researched two radio jingles already on air. I did this to see how each jingle targets its audience, the elements and effects used within the jingle and also what information is portrayed.

The first jingle I listened to was the Chris Moyles show jingle on BBC radio one;

And the second was the BBC Radio Suffolk jingle.

·         Target audience

-I think the target audience for the Chris Moyles show jingle is aged 16-24, it is a long, cheery jingle on at 6:30am, targeted at people ages 16-24 who are getting for, or on their way to work/ school.

-The age group targeted for the BBC radio Suffolk station is aged 30-50 years. In my opinion I think that when advertising jingles for an age group younger than 30 the jingle would have to be in more depth and more ‘fun’. The jingle is straight to the point and could be classified as ‘dull’ to anyone under this age.

·         The elements of the jingle

-      The Chris Moyles jingle is more like a song than a jingle. The same ‘snare’ beat caries on throughout the whole jingle. There was a sparkle effect used at the beginning of the jingle to introduce it.

-      The BBC radio Suffolk jingle was very to the point and short. No effects were used except the background music used behind the words.

·         Information portrayed

-      The day and time the show is on. By giving us this information we (as the audience) know when to listen to the show and we also know the radio station as it mention ‘radio one’ as well as ‘Monday- Friday mornings’.

-      We are given the Radio station name, however when a new presenter is coming on the show the jingle does have the presenters name following on from the jingle.